Senin, 27 Mei 2013

[R418.Ebook] Ebook Obesity: Epidemiology, Pathophysiology, and Prevention, Second Edition 2nd (second) Edition [2012]From CRC Press

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  • Binding: Hardcover

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Sabtu, 18 Mei 2013

[Z553.Ebook] Free Ebook General Principles and Empirically Supported Techniques of Cognitive Behavior TherapyFrom Wiley

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General Principles and Empirically Supported Techniques of Cognitive Behavior TherapyFrom Wiley

Proven and effective, cognitive-behavior therapy is the most widely taught psychotherapeutic technique. General Principles and Empirically Supported Techniques of Cognitive Behavior Therapy provides students with a complete introduction to CBT. It includes over 60 chapters on individual therapies for a wide range of presenting problems, such as smoking cessation, stress management, and classroom management. Each chapter contains a table clearly explaining the steps of implementing each therapy. Written for graduate psychology students, it includes new chapters on imaginal exposure and techniques for treating the seriously mentally ill.

  • Sales Rank: #582291 in Books
  • Published on: 2009-01-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x 2.24" w x 7.30" l, 3.10 pounds
  • Binding: Hardcover
  • 768 pages

From the Back Cover

An introduction to the general principles and history of cognitive behavior therapy with empirically supported techniques

General Principles and Empirically Supported Techniques of Cognitive Behavior Therapy opens with introductory overview chapters covering the basic theories, history, evidence base, case conceptualization, and recent developments in the field of cognitive behavior therapy (CBT). This landmark book includes over sixty chapters providing step-by-step directions for applying scientifically proven cognitive behavior therapy techniques to specific mental health–related issues and presenting problems, including:

  • Assertiveness skills
  • Behavioral activation
  • Dialectics
  • Distress tolerance
  • Habit reversal
  • Harm reduction
  • Moderate drinking
  • Satiation therapy
  • Social skills
  • Stimulus control
  • Motivational interviewing
  • Relaxation
  • Relapse prevention
  • Stress management skills

Written in an accessible and easy-to-use format, this essential reference—edited by two of the leading experts in the field of CBT—presents students and clinicians with a practical, everyday reference on the principles of CBT techniques and how to apply them. Its comprehensive coverage offers mental health professionals the thorough content they need in order to strengthen and build upon their skills in CBT.

About the Author

WILLIAM T. O'DONOHUE, PHD, is Professor of Clinical Psychology at the University of Nevada, Reno, and a licensed clinical psychologist widely recognized in the field for his knowledge of empirically supported cognitive behavior therapies. He has edited over twenty books, written thirty-five book chapters, and published more than seventy-five articles in scholarly journals.

JANE E. FISHER, PHD, is Professor of Psychology and former Director of Clinical Training at the University of Nevada, Reno. Her research interests include aging and behavioral health; applied behavior analysis; and the integration of evidence-based behavioral healthcare in primary and long-term care settings.

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3 of 3 people found the following review helpful.
O'Donohue & Fisher CBT
By G. Anne Vanderlaan
Cognitive Behavior Therapy: Applying empirically supported techniques in your practice brings together the techniques as a study guide for practitioners. Each chapter is organized in a comprehensive manner, providing a considerable scope and utility of many individual techniques. Chapter one explains that 80 diverse techniques exist in cognitive behavior therapy (CBT), which creates an additional burden for therapists seeking to become skilled in them. Meanwhile, chapter two discusses psychological acceptance by examining the movement of promoting acceptance of suffering and how improvement results in quality of life rather than changing the client's negative experience. This movement of the models emphasizing acceptance versus change is empirically supported, thereby demonstrating that by trying to suppress thoughts a rebound effect will occur. Indeed, the research findings indicate that CBT thought-stopping might be ill advised. The problems with trying to restructure problematic thoughts using suppression could result in intensification, followed by the clients elaborating upon those thoughts. Cognitive therapists have challenged the theoretical argument that simply targeting thoughts to make effective changes may not be successful in the long term.
CBT includes specific aspects. First, CBT philosophically originated from behaviorism based on the key idea that science and psychology are combined. The second aspect is the theoretical framework that focuses on specific problems and assesses the principles that what makes the problem also creates the causes. The third aspect is the knowledge base that relies on group and individual experimental designs. Measurement in the therapeutic treatment and the skilled technical aspect of the therapist in the execution of the techniques are also key aspects. The research underscores the important relationship involving the measure of competence in the therapeutic result. Thereby giving rise to the importance of a skilled cognitive behavioral therapist. This further highlights the extent of therapy techniques needed to qualify as a clinician.
The book further provides beneficial exercises that clearly illustrate each therapeutic technique in a step-by-step manner. As such, CBT becomes a fundamental means for therapists and researchers using such specialized therapies. This handy book supplies empirically supported techniques that are useful for a broad array of problems, including sexual problems, panic disorder, depression, and skills acquisition for the developmentally delayed. The discussions detail ways in which to help clients with a variety of problems in everyday life and are an essential reference for therapists seeking to learn CBT techniques and how to apply them. The information is not limited and is designed be used in a step-by-step application. It includes more than 75 sections that go into great detail, discussing many of the issues as well as how therapists can incorporate the use of CBT treatments into their practice.

0 of 0 people found the following review helpful.
Well worth it.
By G_Kevin
This is one of the best book with empirically supported treatments that I have seen. It was well worth the money. I wish the publisher would update it though.

0 of 0 people found the following review helpful.
Five Stars
By Kevin Brassaw
Good, no complaints about purchase.

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[M808.Ebook] Free PDF Practise & Pass Professional: LNAT, by Georgina Petrova

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Providing practice questions and test-taking tips to help law applicants perform their best when taking the law degree admissions test, this guide includes practice questions and expert coaching on how applicants can raise their score in the LNAT and improve their chances of getting onto their chosen degree course.

  • Sales Rank: #741922 in Books
  • Published on: 2011-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .51" w x 5.43" l, .0 pounds
  • Binding: Paperback
  • 224 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Definitely worth it!
By Toni Adejuyigbe
The multiple choice questions were indeed very challenging, but I saw them as a good representation of the LNAT questions. I found the feedback which it gave particularly helpful, equally for the multiple choice and the essays. It's the only book I bought to study and I the tips were excellent!

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Kamis, 16 Mei 2013

[Y463.Ebook] Ebook Free Persistent Prayer Never Gives Up!: Standing Strong in Persevering Prayer, by Debbie Przybylski

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Persistent Prayer Never Gives Up!: Standing Strong in Persevering Prayer, by Debbie Przybylski

We, who represent Jesus, must be persistent, patient, and persevering in our prayers. We must be the ones who stand the strongest in persistent prayer and in every occupation in life. It’s easy to give up, but we are representing a King and living for a Kingdom that will never end. This book is about how to stand strong in persevering prayer. It's about praying until the answer comes.

  • Sales Rank: #1352141 in eBooks
  • Published on: 2015-01-20
  • Released on: 2015-01-20
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Excellent book on continuing in prayer no matter what the ...
By Annie
Excellent book on continuing in prayer no matter what the situation appears to be.
To keep on knocking, knowing our God is hearing and will answer is the ultimate in faith. He always hears, He always answers in His time!

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One of the most popular of the Hellenistic schools of philosophy in antiquity, Stoicism flourished for some five hundred years and has remained a constant presence throughout the history of Western philosophy. Its doctrines appealed to people from all strata of ancient society-from the slave Epictetus to the emperor Marcus Aurelius. This book provides a lucid, comprehensive introduction to this great philosophical school. It gives an overview of the history of the school, covers its philosophy as a system, and explores the three main branches of Stoic theory. John Sellars includes historical information on the life and works of the ancient Stoic philosophers and summaries, analyses, and appraisals of their principal doctrines in logic, physics, and ethics. He also includes a fascinating account of the Stoic legacy from later antiquity to the present. The volume includes a glossary and chronology, which, together with its accessible yet authoritative approach, makes it the ideal choice for students, scholars, and general readers interested in what Stoicism has meant, both philosophically and historically, for western civilization.

  • Sales Rank: #338760 in Books
  • Published on: 2006-07-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .63" w x 6.00" l, .63 pounds
  • Binding: Paperback
  • 219 pages

Review
"If readers are interested in Stoicism and want a solid, thoughtful introduction, then this is the book to read."--"Dialogue"

From the Inside Flap
"Stoicism needs a new work of this kind. Sellars not only takes good account of the last thirty years of research, he also has much of his own to contribute. I particularly applaud his focus on Epictetus and on Stoicism as an art of life.�"—A.A. Long, author of Stoic Studies

About the Author
John Sellars is Senior Lecturer in Philosophy, University of the West of England, and a member of Wolfson College, Oxford.

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31 of 37 people found the following review helpful.
Excellent introduction.
By David Marshall
Who were the Stoics? How did they understand philosophy? How did their ideas of "ethics," "physics" (including what we call "metaphysics" as well as science), and "logic" (also much broader than what Mr. Spock engages in) join together into an organic whole? What role did the sage play in the Stoic system -- if such a creature were even possible. (Stoic agnosticism on this point was very similiar to that of the early Confucians about a "sheng ren," BTW.)

Sellars begins by giving an overall answer to these questions. Then he describes the three Stoic categories -- physics, logic, and ethics -- in the following chapters. He finishes the book with a chapter on the "Stoic legacy" -- the influence they have had since their gradual disappearance in the 4th and 5th Centuries. (One surprise: John Calvin was sympathetic to the Stoics in an early writing -- I've read his commentary on Acts 17, in which Paul discusses the Christian faith with Epicurean and Stoic philosophers in Athens, and he didn't seem so open-minded there -- perhaps because he was jousting at "Papist" shadows. But Sellars spreads his comments out through the centuries -- this section is very succinct, but interesting.)

I wanted a good general introduction to Stoicism, before reading (as I plan to) more of the primary and secondary material. This book turned out to be great for that purpose. It's simple, fairly straightforward, though Sellars also interacts in a light way with the scholarship, and does an excellent job of "mapping out" key figures and questions. Sellars is objective, seldom intruding his own views on the discussion, but (in general) describing what is understood about the Stoics, and clearly marking out where opinions differ. All in all, an excellent introduction to an interesting school of thinkers.

One of several things that piqued my curiosity, was the dissonance between the tone of Cleanthes' Hymn to Zeus, and the role "God" plays in abstract Stoic philosophy. Sellars doesn't pick up on this, but the contradictions in Stoic philosophy seem as interesting to me as the continuity.

18 of 21 people found the following review helpful.
Stoicism hits the mark.
By J.D. Sharpless
The traditional caricature that portray Stoic philosophers as stone faced, unemotional, and indifferent thinkers "does not tell the whole story" according to John Sellars' recent book, Stoicism. Some fifteen hundred years since Stoicism fell into antiquity, it is fair to say its influence is very much part of the western mind to this day. The book is presented as an introduction for students and general audiences alike in an accessible way and has some reasonable depth that will challenge novice readers. Sellers acknowledges the limits of this introduction, but presents a well organized overview of the history and what Epictetus called topoi or areas of study.

It begins with a brief history of Stoic philosophy, beginning with Zeno in 330B.C.E. and ending with Simplicius in 529C.E. Although many Stoic texts were lost to history, as noted by the author, we have lengthy works from Seneca, Epictetus, and Marcus Aurelius and are able to glean important information and understanding from critics of Stoicism like the well-known skeptic Sextus Empiricus. I found the authors observation that the nature of Stoicism is itself partly responsible for its own decline interesting. According to Sellars, the Stoics where inspired by Socrates' focus on applying wisdom to living over theorizing which may have lent to less writing and more living the philosophy. He states, "For Epictetus, it is not the voluminous author Chrysippus who stands as his philosophical role model; rather it is Socrates, who expresses his philosophy in deed rather than words" (28). The Stoic ideal is of the sage who has the correct understanding of nature and lives in accordance with their nature.

From there we launch into the Stoic system: the three topos of Stoicism - logic, physics, and ethics. To the more ethics oriented readers, like myself, the feeling of dread looms over chapters titled logic or physics; expecting dry logical syllogisms and mathematical theorems that are barely intelligible. Fortunately, this is not the case; the author discusses Stoic logic and physics by providing basic but interesting summaries, and explains the important points and arguments. In addition, we learn the Stoic philosophy of language, ontology, cosmology, theology, epistemology, and psychology. We learn of "assertables" and "sayables," but what was most interesting in these chapters is the Stoics view of interconnectedness of nature and its inhabitants, what Sellars calls "cosmobiology" and today is discussed as the Gaia hypothesis, nature is conscious. Stoic logic and physics are part of a complex system and Sellars clearly presents the arguments, problems, and debates.
The final part of the Stoics topos is the ethical. From the logic and physics it follows that the core of human behavior is self-preservation, but a preservation of not merely our biology. Our rational-self that is most important because it is in the rational we find virtue. The Stoic's breakdown impressions, feelings, and emotions and argue we give "assent" to certain impressions and deny others; there are things that are "up to us" and "not up to us." The most interesting is the inward looking Stoics distinction between virtue and happiness. The commonly held view is to be happy is to get what you want, but the Stoics disagree and argue that to be happy requires virtue, which they understand as a healthy soul or disposition - "something choice-worthy for its own sake" (124). Sellars gives an interesting and solid discussion about Stoic ethics and their political cosmopolitanism.

The final section gives a brief look at the influence of Stoicism in Western philosophy. Important thinkers like Spinoza (perhaps the closest to Stoics), Kant, Nietzsche, Marx, Russell, Foucault, and Deleuze, to name a few, discusses Stoicism. For some, Stoics are a beacon while for others they are misguided or just wrong. Stoic philosophy has come in and out of fashion over the centuries perhaps due to its enigmatic nature, for it is persuasive, paradoxical, and problematic all at the same time. Sellars book brings this to light in an excellent, informative introduction to this fascinating philosophical system. For those interested in continuing their study of Stoicism or more specific topoi, the author provides an excellent guide to readings including top scholars. I would say if readers are interested in Stoicism and want a solid, thoughtful introduction than this is the book to read.

4 of 4 people found the following review helpful.
Great overview
By Harrison Koehli
This is a great overview of Stoic philosophy. Sellars gives a short history of the main players in the first chapter, as well as a brief rundown of the influence of Stoicism on western thought up to the 20th century. The former is pretty standard, and the latter pretty dry, in my opinion, fine for presenting the legacy of Stoicism throughout the ages, but more of an anticlimax than anything. The chapters sandwiched in between, however, are where the gems are. Sellars devotes a chapter each to the three main facets of Stoic thought: logic, physics, and ethics. He describes the Stoic view on formal logic, language theory, epistemology; their materialist (yet panpsychic) ontology, based on the two active and passive principles (mind and matter, God and world); and their work on values, morality, and virtue. Sellars writes clearly and to the point, teasing apart the Stoics' arguments, presenting alternate interpretations, and fitting it all together into a comprehensive worldview, which was the Stoics' whole point. Personally, I was struck by how much Stoicism resembles postmodern philosophers like Alfred Whitehead and David Ray Griffin. While there are certainly differences, Stoicism seems like a premodern attempt to do exactly what Whitehead attempted: create a total, comprehensive, consistent worldview taking account of all facts available. With more facts available, Whitehead (and Griffin, who presents Whitehead perhaps clearer than Whitehead himself did) has the benefit of 2000 more years of thought and science behind him, but Sellars's Stoicism (****) does an excellent job of showing what Stoicism had going for it.

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Jumat, 10 Mei 2013

[B193.Ebook] Ebook Signs of the End: Amazing Proof that we are in the last days, by Bob Mitchell

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Signs of the End: Amazing Proof that we are in the last days, by Bob Mitchell

How can we be sure we are in the last days before Jesus Christ returns to earth? This book reveals ten major prophecies all due to take place in the last days. Ten stunning predictions uttered thousands of years ago that are openly manifesting before us now having never occurred before in history. God is warning planet earth through these unprecedented events. But are we listening? We ignore them at our peril.

  • Sales Rank: #4074922 in Books
  • Published on: 2015-08-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .17" w x 6.00" l, .25 pounds
  • Binding: Paperback
  • 74 pages

About the Author
Bob Mitchell is an author and speaker. He writes, presents and produces Christian DVDs on various subjects. He travels around the UK speaking in churches and fellowships and has also spoken in churches in the USA. For several years Bob and his wife Maria presented "PROPHECY UPDATE" on Christian TV in the UK. Visit Bob's YouTube channel at Shofar Ministries. He also manages his blog under the same name with news updates. He is also a deacon in his local church. Bob lives with his wife in the UK.

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[R180.Ebook] Fee Download Method of Horsemanship [Illustrated] Including the Breaking and Training of Horses, with Instructions for Obtaining a Good Seat, by Fran&c

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Method of Horsemanship [Illustrated] Including the Breaking and Training of Horses, with Instructions for Obtaining a Good Seat, by Fran&c


Page

CHAPTER I. NEW MEANS OF OBTAINING A GOOD SEAT 17
CHAPTER II. OF THE FORCES OF THE HORSE. 25
CHAPTER III. THE SUPPLINGS. 32
CHAPTER IV. CONTINUATION OF SUPPLINGS. 58
CHAPTER V. OF THE EMPLOYMENT OF THE FORCES OF
THE HORSE BY THE RIDER. 69
CHAPTER VI. OF THE CONCENTRATION OF THE FORCES OF
THE HORSE BY THE RIDER . 78
CHAPTER VII. OF THE EMPLOYMENT OF THE FORCES OF
THE HORSE BY THE RIDER.(continuation) 91
CHAPTER VIII. DIVISION OF THE WORK. 100
CHAPTER IX. APPLICATION OF THE PRECEDING PRINCIPLES
TO THE PERFORMANCE OF THE HORSES, PARTISAN,
CAPITAINE, NEPTUNE, AND BURIDAN. 104
CHAPTER X. SUCCINCT EXPOSITION OF THE METHOD
BY QUESTIONS AND ANSWERS. 113
CONCLUSION. 124
------
NEW MEANS OF OBTAINING A GOOD SEAT

It may undoubtedly be thought astonishing that, in the first editions of this work, having for its object the horse's education, I should not have commenced by speaking of the rider's seat. In fact, this, so important a part of horsemanship, has always been the basis of classical works on this subject. Nevertheless, it is not without a motive that I have deferred treating of this question until now. Had I had nothing new to say on this subject, I might very easily have managed, by consulting old authors, by transposing a sentence here and changing a word there, to have sent forth into the equestrian world another inutility. But I had other ideas; I wished to make a thorough reform. My system for giving a good seat to the rider, being also an innovation, I feared lest so many new things at one time should alarm even the best intentioned amateurs, and give a hold to my adversaries. They would not have failed to say that my means of managing a horse were impracticable, or that they could not be applied without recourse [18] to a seat still more impracticable. But now I have proved the contrary—that, upon my plan, horses have been broken by troops without regard to the men's seat. To give more force to my method, and render it more easily comprehensible, I have divested it of all accessories, and said nothing about those new principles that concern the rider's seat. I reserved these last until after the indisputable success of the official trials. By means of these principles, added to those I have published upon the art of horse-breaking, I both shorten the man's work, and establish a system not only precise, but complete in these two important parts of horsemanship, hitherto so confused.

By following my new instructions relating to the man's seat on horseback, we will promptly arrive at a certain result; they are as easy to understand as to demonstrate. Two sentences are sufficient to explain all to the rider, and he will get a good seat by the simple advice of the instructor.

The seat of the rider.—The rider will expand his chest as much as possible, so that each part of his body rests upon that next below it, for the purpose of increasing the adhesion of his buttocks to the saddle; the arms will fall easily by the sides. The thighs and legs must, by their own strength, find as many points of contact as possible with the saddle and the horse's sides; the feet will naturally follow the motion of the legs.

You see by these few lines how simple the rider's seat is.

The means which I point out for quickly obtaining a good seat, remove all the difficulties which the plan pursued by our predecessors presented. The pupil used to understand nothing of the long catechism, recited in a loud voice by the instructor, from the first word to the [19] last, consequently he could not execute it. Here one word replaces all those sentences; but we previously go through a course of supplings. This course will make the rider expert, and consequently intelligent. One month will not elapse without the most stupid and awkward recruit being able to seat himself properly without the aid of the word of command.

  • Sales Rank: #613522 in eBooks
  • Published on: 2011-12-01
  • Released on: 2011-12-01
  • Format: Kindle eBook

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1 of 1 people found the following review helpful.
Do not buy this book.
By Kindle Customer
Amazon should take this book off of their list. it goes on and on about dominating the horse, conquering the horse, not ever letting the horse do anything of its own accord. It made me sick to read it. I didn't finish it and would love to eliminate it altogether from my Kindle but don't know how to do that.

0 of 0 people found the following review helpful.
the Master speaks
By ma
Any rider can use this to learn to train with simplicity and kindness. The "new" methods of USDF, etc. put to shame with Baucher's simplicity leading to no mystery. Have read the French as well and this is well done with a few errors but no big loopholes. Th word "collection" is not addressed but it is not in the Baucher method.

0 of 0 people found the following review helpful.
Ahead of his time
By mike burke
He was way ahead of his time. His methods were humane and simple. His main battle was against"the way we've always done it", just like the good horseman of today.

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Selasa, 07 Mei 2013

[L891.Ebook] Free PDF Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial

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  • Published on: 1600
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Minggu, 05 Mei 2013

[U261.Ebook] Download PDF Bob, by Sandra Boynton

Download PDF Bob, by Sandra Boynton

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Bob, by Sandra Boynton

Bob, by Sandra Boynton



Bob, by Sandra Boynton

Download PDF Bob, by Sandra Boynton

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Bob, by Sandra Boynton

I have a tiny reindeer. He says his name is Bob.
The winsome tale of Bob opens this book of seven Boynton Christmas stories. Using the colorful picture tabs, little children can choose the story they want to hear:
* Bob
* Merry Christmas Party
* The Star
* A Big Box
* Eight Wishes
* Wake Up!
* Christmas Lullaby
Every perfectly silly selection is just right for snuggling by, all December long. And highly approved by Bob.

  • Sales Rank: #42781 in Books
  • Brand: Little Simon
  • Published on: 1999-10-01
  • Released on: 1999-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 7.25" w x .50" l,
  • Binding: Board book
  • 18 pages
Features
  • Great product!

Amazon.com Review
We've met Rudolph the Red-Nosed Reindeer, and more recently, Olive, the Other Reindeer... but wait! Here comes Bob--a tiny, silly reindeer created by the beloved Sandra Boynton. Bob can be quite an entertaining companion around Christmastime, but there seems to be some question about his existence: "My sister won't believe in/ my tiny reindeer friend/ she says there's no such reindeer/ but why would Bob pretend?"

Bob introduces us to seven delightful holiday stories, sharing good company with a fine menagerie of daffy creatures including some very merry dairy cows, anxious bears, long-eared hounds, and a rather doubtful hippo who would just as soon not receive a bikini from Santa. These endearing animals wistfully share their dreams for a merry Christmas as they wish and wait for Santa, occasionally letting loose with a few sweet, funny songs. Boynton has created another classic with these hilarious, touching holiday tales. (Baby to preschool) --Marianne Painter

From Publishers Weekly
'Tis the season to be silly, particularly when Boynton's at the helm. A tiny reindeer named Bob kicks off this set of seven merry poems (and, in fact, sneaks into the other six). The verse is cheery ("The turkey is loud. The donkey is, too./ The rooster joins in, so why shouldn't you?"), the presentation crisp, and the board book packs an added bonus: as in Snoozers, a tabbed index allows little fingers to select a favorite tale in a trice. But it's Boynton's signature cartoons, in her expert balance of tender and goofy, that will draw the crowds. All ages. (Oct.)
Copyright 1999 Reed Business Information, Inc.

From School Library Journal
PreSchool-K-Boynton's cartoon characters-reindeer, pigs, ducks, cows, and hippos-are big-eyed, round-tummied, and energetic. Each of these seven brief "stories" occurs in its entirety on a double-page spread and is told in rhyme; the final selection is a lullaby, complete with music. Bright artwork, appealingly goofy text, and subjects of intrinsic interest (finding a box big enough to wrap a hippo in, a reindeer tinier than a teacup) add up to a winning, fun-filled formula.-S.P.
Copyright 1999 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fun Holiday Book
By W. Thompson
Love this book! As usual, Sandra Boynton does not disappoint. It's a great little board book for children of all ages. Easy to read and fun to look at.

22 of 25 people found the following review helpful.
Doesn't live up to "Snoozers"
By A Customer
This book is in the same format as Snoozers, which has been one of my 4-year-old's favorites since she was 2. I ordered this as soon as I saw it, hoping it would be as good. It's not. It's cute, but the rhymes are more forced, the stories are less clever, and the song at the end is barely singable (unlike the goofy and endearing "Silly Lullaby") in Snoozers. This isn't a complete loser, but unlike it's predecessor, I'm not buying extra copies as gifts.

10 of 10 people found the following review helpful.
Another winner from Boynton
By cmp
My twins received "Bob" from Grammy at their first Christmas, when they weren't even one. It remains a favorite, even now that they are two. I don't dare box it up with the Christmas stuff - we read it almost daily, even though it's definitely a seasonal book. They love to find Bob's picture in each story, and definitely get a kick out of the rhythms, which is also my favorite thing about any of Boynton's books.
This one's a winner in my house!

See all 66 customer reviews...

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Jumat, 03 Mei 2013

[G193.Ebook] PDF Download Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber



Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

PDF Download Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

  • The surprising unconscious side of brands.
  • The biggest myths about consumer psychology.
  • The real role of emotions in building brands.
  • Practical tools to use neuroscience to inspire better marketing.

    Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    • Sales Rank: #264175 in Books
    • Published on: 2016-04-25
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.20" h x .60" w x 5.30" l, .0 pounds
    • Binding: Paperback
    • 288 pages

    Review
    "With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.
    --Nir Eyal, author, Hooked

    "Daryl Weber's Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you."
    --Adam Alter, associate professor of marketing at NYU Stern School of Business; author, New York Times best-seller Drunk Tank Pink

    "Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation."
    --Seth Godin, author, All Marketers Are Liars

    "A fascinating read. Weber dives deep into the way our brains are wired and how we subconsciously relate to brands. The theory is incredibly inspiring. The application is brilliantly practical. A must read for anyone who has the privilege of working with brands."
    --Jonathan Mildenhall, CMO, Airbnb

    About the Author
    Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company's billion-dollar brands. Prior to that, he was a Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University. He resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    A great read that's very insightful
    By Amazon Customer
    Brand Seduction provides an excellent overview of both cognitive science and brand marketing, and it does so in a readable, humorous, and easy to understand way – no easy task! You don’t need a background in neuroscience or marketing (I don’t have either) to get a lot of insights out of this book. It does a great job of marrying theoretical concepts with well-chosen and insightful case studies. It really has changed the way I think about decision-making. This is one of the best books I’ve read in a long time, business or otherwise, and I highly recommend it.

    2 of 2 people found the following review helpful.
    Excellent for a Non-Marketer
    By D Swinger
    I am not a marketing professional, but I have been interested in psychology and persuasion for all of my life. Brand Seduction deftly summarizes the latest research on the elements that lead to successful brands: perception, attention, memory, emotion. I expected to lose interest when the book shifted to its focus on implementing these ideas for marketers, but instead I found it even more intriguing. As a consumer, I now see brands as separate from the products, and that has helped me become savvier in how I make purchases.

    I would recommend this enjoyable read for anyone with interest in advertising, neuroscience, or persuasion.

    0 of 0 people found the following review helpful.
    Great dive into the mind of a consumer
    By BluBlocker
    To start off I am not a marketing professional and I know very little about neuroscience. I do however have an interest in learning how the brain works and how it influences daily decisions of the consumer. Daryl does a good job of getting his points across to the reader and I thoroughly enjoyed racing through this book. I am sure professionals would find this book interesting and helpful as well.

    See all 24 customer reviews...

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